Last night I had the pleasure of indulging in The East Village’s newest sweet spot, Yooglers Frozen Yogurt. This shop is only one week old but is already developing a loyal following due to the store’s fun and bubbly atmosphere. I was drawn into the shop by the bright balloons on the sidewalk and was greeted by a tasty sample. Not only does this store stand out due to its bright and cute setting, but also due to its energetic and friendly staff…they were so lovely!

Here’s a shot of the ‘Smart Bar’, on the bottom, which offers whole grains, nuts and childhood cereals for healthier options.
After heading to the back of the store to sample a few more flavours, I was greeted by Hector Maldonado, the store’s manager. Hector was so passionate about the shop and about bringing Yooglers to America, since it is a Spanish company. He wants his store to be a fun, indulgent and playful experience. With over 20 different flavours daily and over 100 toppings, the froyo experience is definitely an exciting one! Also, it offers many options to make the experience as indulgent as you wish, if you want to go all out, they’ve got many types of chocolate toppings and caramel sauces, but if you want some cleaner choices you can stick to a lovely vegan, dairy-free sorbet and some fruit and whole grain toppings. If you are indulging, but sure to try out the Horchata flavour, that is unique to the store.
Overall this store is one that I will definitely be going back to AND if you’re in the city tonight, you can attend their FREE FROYO EVENT from 5-7PM (791 Broadway). If you can’t attend tonight’s event, be sure to check out their Facebook page or Twitter account.
**DISCLOSURE: This is not a financial endorsement from Yooglers but I did try the Maple and Horchata for free:)




um why can’t I live in Nyc? that is all
Alex, yes, you should live in nyc… It rules.
Thank YOU so much for visiting Yooglers. So glad you love our little “rainbow” of a store and our froyo! We love being in the neighborhood (we’re actually in the Village, not Soho) and thanks to lovely, adventurous foodies like yourself, we’re always smiling. Thank you again for such a great piece! Hope to see you back here again
Hey Romi!
I was so happy to visit and review Yooglers and can’t wait to visit again. Also, sorry about the Soho slip up, I’ve corrected my post, thanks for catching that!
Hope to see you at Yooglers:)
Wow. I was there today. one of the best places for frozen yogurt, fun, with a magical presence beyond compare. The world needed this. I am in love with Yooglers on Broadway. Thanks for sharing with the world.
Hey Susan! Thanks for checking out the blog and I am so happy that you share my enthusiasm for Yooglers:)
Susan, so glad you love our “rainbow” world of Yooglers as much as we did, designing it. We are in love with fans like yourself – positive energy is so appreciated, especially in the hectic world that is NYC. Keep smiling